Intellectual property Rights
What’s intellectual property? Intellectual property (IP) can be an idea or creation that a person or business has made. This can include inventions, artistic works, designs, symbols, names, and images.
If you’re an IP rights holder – we can help.
We want to make sure our site is free from counterfeit goods and items that infringe others’ IP rights – to keep Trade Me a trusted place for Kiwis to buy and sell. Our first priority is to protect buyers, by helping sellers understand what is and isn't OK to sell.
Here’s a quick IP guide for sellers on Trade Me
- Don't sell counterfeit items on Trade Me
Even if you say it’s a fake, replica, or counterfeit – no exceptions.
- Rights Holders bring listings to our attention
We’ll consider whether design or functional elements look like they’re copied from another product.
- Use your own photos and description
Listing photos and descriptions shouldn’t be copied from another website, or another member’s listing.
- Make sure your product sources are reputable
If you’re a reseller, ask for a certificate of authenticity or other documentation from your supplier – to ensure you’re on-selling genuine items.
What does Trade Me do?
- We work directly with hundreds of brands and rights holders as part of our IPR programme.
- Our Trust and Safety reviews complaints – either directly from rights holders, or Community Watch.
- Complaints are reviewed, along with any evidence.
- If there’s a breach, the listing will be edited or removed.
- We’ll give the seller a heads up.
- If they continue to breach IP after being warned – we’ll remove them from the site.
Our Intellectual Property policy. Let us know if you’ve come across counterfeit goods – along with how you know they're not the real deal.