Advertising and remarketing on Trade Me

Your privacy options

We care about your privacy and are committed to being transparent with how information about you is used and shared.

Our privacy policy allows to use and disclose your personal information:

• to show you more relevant advertising
• to trusted third parties using Trade Me tailored products
• to entities fully or partly owned by Trade Me that provide Trade Me affiliated services.

Any use and disclosure of your personal information will be in accordance with our privacy policy or any customisable settings you've chosen in any of our services.

While we’ve allowed customised advertising for a while now, this page provides information about how we’ll be able to use your personal information for tailored products or Trade Me affiliated services when our new privacy policy comes into effect.

How do I change my privacy options?

You can opt out of some uses and disclosures of your personal information from our 'Privacy options' page. To access the privacy options page you must be logged in to your Trade Me account. Changes to your privacy options may take up to 24 hours to take effect.

If you’ve previously opted out of customised advertising, you’ll also be opted out of having your personal information used or shared for tailored products or Trade Me affiliated services.

What if I don't have a Trade Me account or haven't used Trade Me in more than 18 months?

If you don't have a Trade Me account or haven't used Trade Me for more than 18 months, then you're automatically opted out. This means your personal information will not be used or disclosed for things like customised advertising, or shared in Trade Me tailored products or Trade Me affiliated services.

In the above cases, you won't be able to access the 'Privacy options' page where we host the opt out – but don't worry, you will still be opted out.

If you create a new Trade Me membership, or reactivate your old one by contacting us, you can visit the 'Privacy options' page to opt out.

What is customised advertising?

Better ads are more interesting to you, and better for us too. We want to display smarter advertising that is customised for you and hopefully less annoying. Advertisers would also rather show you ads that you're interested in.

In the past, Trade Me showed all members the same ads. We then started showing different ads in different regions. Now, we're able to use what we know about you to show you ads that are more specific to you, and avoid showing you ads that aren't relevant to you. This is customised advertising. We began to explore customised advertising in September 2015, and have since refined and increased our use of customised advertising platforms.

If you're opted in, you'll be able to see more relevant ads as you browse the internet, use Trade Me, access certain Google products like YouTube, or use Facebook. We use the Salesforce data management platform (DMP), Google's DoubleClick platform, Google Customer Match and Facebook Custom Audience, to help us choose and display relevant ads to you. We share information about you with these platforms and related partners, but it is anonymised so they can't tell who you are. For example, we do not share personal information such as your name, phone number or address.

If you opt out, you will still see ads, but those ads won't be customised to you using the non-personally identifiable information. Allowing us to use your information for advertising means the ads you see should be more relevant to you.

There's lots of information out there about customised advertising, and we recommend exploring this site if you'd like to know more.

What are Trade Me tailored products?

Some of our services provide tailored personal information to the users of those services. For example, if you have an active Trade Me Job Profile, subject to your profile settings, we may share your Trade Me Job Profile with recruiters and job advertisers that use our candidate database service. We call these types of services 'tailored products'.

When developing any tailored product, Trade Me will ensure that:

• personal information is processed fairly
• the recipients of any personal information are contractually restricted with their use of your information.

Trade Me currently provides the following Trade Me tailored products:

What are Trade Me affiliated services?

A Trade Me affiliated service is a product or service provided by an entity Trade Me partly or fully owns. They are covered by our privacy policy, unless they have their own privacy policy. We may share your personal information with a Trade Me affiliated service, unless you have opted out.